The price or luxury milk powder quality in the past 10 years "do not fly" inventory

Analysts believe that foreign milk powder has been trapped in the "quality door", indicating that the quality of foreign milk powder is not really reliable, and safety is not 100% fully guaranteed. In the process of production, transportation, sales, etc., there may still be some problems that are difficult to control. Recently, the voice of foreign milk powder prices has risen again.

Xi Qing, director of public relations at Wyeth China, confirmed that since the start of this month, Wyeth's high-end product line “Qifu” series has gradually adjusted prices throughout the country, with an average increase of 8%. The price adjustment is mainly due to formula adjustment and partial nutrient enhancement. In addition, it said that the price of Wyeth's flagship gold product line has not been adjusted. It is reported that the adjusted retail price of 900 grams of Phase 1 products will rise from 378 yuan to 408 yuan per can.

As for the reasons for the price increase, the company said that due to optimization of Kai's formula, at the same time, in order to meet the requirements of the new national standard, some of the nutrient contents of the series of milk powder were adjusted, resulting in an increase in production costs and thus price increase.

Zhou Sianran, an investigator of China Food Industry Consulting Group, said in an interview with the "Securities Daily" reporter: "The rising prices of foreign milk powder are attributed to the right to speak and pricing of foreign milk powder in the milk powder market. The data show that foreign milk powder has taken over China. More than 60% of the market has occupied more than 90% of the market share in the high-end market.On the other hand, the consumer confidence crisis in domestic milk powder has also increased the "flame" of foreign milk powder prices."

The average March rose

As early as the beginning of 2011, the average price of milk powder is once every three months.

In March, part of the price of US milk powder rose, the price rose 18 to 31 yuan. The reason for the price increase is product upgrades and rising costs. In May, the Development and Reform Commission’s Price Division interviewed 6 “foreign milk powder” companies such as Abbott, Dumex, Wyeth, Nestle, Mead Johnson and Ausnutria [1.32 0.00%]; in June, Abbott and Nestle Mead Johnson and others have raised prices, Abbott’s prices have increased by 10%, and Nestle has risen by about 20 yuan. The reasons are product upgrades, replacement of new packaging, and rising costs. In July, Wyeth Gold's fitness, children's music, and learning music prices increased by 10% to 15%. The word "new upgrade" was added to the package.

The reason why the price of milk powder in the foreign countries is generally rising raw materials or increasing costs.

However, according to statistics, this year, the international milk powder raw materials showed a downward trend. The original price per ton touched as high as 40,000 yuan, and now the price per ton is around 28,000 yuan.

New Zealand’s largest dairy supplier, Fonterra, issued a report that the price index of the Fonterra Global Dairy Product Trading Network has dropped for eight consecutive times since May and has lowered its expected price due to foreign exchange fluctuations and global economic instability.

According to the Free Trade Agreement between China and New Zealand, from 2009 onwards, the tariffs on dairy products exported to China from New Zealand will be reduced year by year. From January 1, 2012, the tariffs on dairy products exported from New Zealand to China will continue to decrease, including infant formula and infant formula. The yogurt tariff will be reduced to zero. In the Customs District, New Zealand has been the largest source of dairy imports, accounting for 43.8% of the total. Domestic tariffs on imported milk powder have been falling, although they have not fallen, but they have not grown.

In the interview, dairy expert Wang Dingmian said that the reason for the price increase of imported milk powder was untenable and there was no significant change in the new national standard of milk powder. In addition, the international milk price started to decline in August and was originally a ton price. It has been explored as high as 30,000 to 40,000 yuan, and it is now less than 28,000 yuan, so there is no problem of rising costs.

He believes that foreign milk powder is using the domestic milk powder into a crisis of confidence to raise prices, "but often do not dare to say it directly, but to find formula upgrade, change packaging and other words to wipe the ball to congestion."

Zhou Siran stated: “In recent years, the voice of foreign milk powder prices has risen and raised. For this year, the giant milk powder manufacturers including Abbott, Wyeth, Nestle, Mead Johnson and others have all had price increases, including Abbott’s price increases. At around 10%, Wyeth's gold price for children's music, children's music, and schoolchildren rose by 10-15% in July."

The quality of foreign milk powder is not always reliable

Not long ago, after the “live worm” and “dead worm” incidents of foreign milk powder, they did not die down. In recent days, in response to the requirements of the new national standard, the reason for adjusting the contents of some nutrients has increased significantly.

The reporter's access to information shows that the milk powder is not very reliable. In the past 10 years, the quality problems have been repeatedly exposed:

In 2000, three types of milk products such as milk powder, low-fat milk, and yoghurt from Japan Snow Print Co., Ltd. were detected for Staphylococcus aureus toxins, causing 15,000 consumers to become poisoned. All products were forced to be recalled.

In 2002, Wyeth, Dumex, Abbott and other brands of milk powder products were found to be contaminated and various harmful substances existed and had to be recalled or destroyed in large quantities.

In 2003, Belgium, the Netherlands, France, Germany, and other four Western European countries were detected in the dairy products such as milk powder, milk, butter, ice cream, and other dairy products, which were equivalent to DDT pesticides as “dioxins”, and the largest food safety issue ever occurred. ;

In 2004, Mead Johnson milk powder in the United States was condemned as a substandard product for violation of the milk powder of Enterobacter sakazakii, and the consumer was compensated;

In 2005, Nestlé’s “Gold Brand Growth 3+ Milk Powder” batch was found to contain excessive iodine and was forced to carry out large-scale product recalls;

In 2006, a total of 100,000 kilograms of 3 batches of milk powder of the same U.S. brand were continuously detected with excessive nitrite levels and were returned by the Beijing Entry-Exit Inspection and Quarantine Bureau. In the same year, the US Mead Johnson GENTLEASE infant formula milk powder was found to contain Metal particles were recalled urgently;

In 2007, Japan's Meiji FU high-protein large infant formula milk powder was found to be unqualified when its zinc content did not meet the standard, and it was required to immediately close the cabinet; in 2008, milk powder in the can was oxidized due to poor sealing, and Abbott recalled two in the United States. Batch of special formula baby milk powder;

In 2008, Ausnutria milk powder was detected for Enterobacter sakazakii, which is a major hazard to infants and young children; in addition, Mead Johnson, Nestle and Abbott milk powder were detected in melamine;

In 2009, Bares, imported from Australia, was found to have exceeded the standard for the pathogen E. sakazakii; Dumex milk powder was suspected of being contaminated with melamine;

In this regard, Zhou Siran told reporters: "The foreign milk powder has been caught in the "quality door", which shows that the quality of foreign milk powder is not really reliable, safety is not 100% fully guaranteed, it may still exist in the production, transportation, sales and other processes Some difficult-to-control problems, in other words, consumers still prefer to choose foreign milk powder because of the quality problems of foreign milk powder, because in the concept of consumers, even if there is a problem with the quality of foreign milk powder, they tend to choose foreign milk powder. ."