Three ways to count organic food sales

Where to go to enjoy "organic"

How can we buy organic food? Is it going to the supermarket, online, or running the farmers' market? How do they sell organic foods? Is it a supermarket, an online shop, or a physical store in an upscale neighborhood? In a commercial society, consumers want to buy only the first layer of the problem, can not buy, buy it or not is another layer of success or failure.

[Method 1] Peer-to-peer delivery After a few years of sharpening the market, some well-known organic food companies invariably chose the sales model of selling cards and distribution. The year-end and year-end prices are also their sales season.

Before the Spring Festival, it was the busiest period in Zhenggu. All the employees in the company were almost completely involved in this ordering and stock preparation. As a well-known organic agriculture company in Beijing, Zhenggu’s gift cards are welcomed by large companies such as Sinopec and China Telecom. Organic foods are expensive and usually reluctant to eat. This is the success of Zheng Gu’s approach to today.

At the beginning of 2007, Masaru, who started his own business, had a hard time figuring out how to find a target customer and what channels to sell. Zhenggu has tried to hold promotional activities in some high-end communities in Beijing, so that sales personnel can sell on the market and the response is not good. "I paid a lot of money for really high quality food?" Even high-income people have such questions.

Shang Chao's traditional channels lack direct communication with customers, coupled with the supermarket's bidding system, which supplier's goods are the cheapest to choose which one, which makes Zheng Valley from the outset to rule out the choice of taking the traditional channels. The cost of opening a physical store is high, and many organic agricultural brands that originally opened an experience store slowly closed their stores and switched to online sales.

In 2008, organic mooncakes cooperating with COFCO won great success. Zhenggu began selling products using the gift card model. The purchaser can issue the card to the employee or give it to the customer. The cardholder can also transfer the card to another person. As long as you make a phone call or place your order on the website, Zhenggu will send the corresponding product to the customer who holds the gift card at any time. This approach is quick and easy, and it meets the needs of fast-paced urban life. At the same time, buyers and consumers are separated, and expensive prices become easy to accept.

The gift card sales model brought positive customers to the company and opened the bottleneck of organic food sales. On the one hand, it reduces the cost of sales. On the other hand, the corporate customers themselves are the target customers of Zhenggu, and the brand influence is rapidly expanding. More importantly, the gift card directly faces the potential long-term customers of Zhenggu and conducted an experience trial marketing. Many people began long-term orders after eating Zhenggu products.

The gift card also allows the freshness of fruits and vegetables and meat and eggs to be shortened, and sales of products with long planting and breeding periods become “smooth”. The validity period of the gift card is one year. Customers can choose time delivery according to their own needs. This will stagger the peak of supply and demand. At the same time, the customer will choose from several types of goods on the card for delivery. Picky, these all reduce the pressure on production logistics.

At present, Zhenggu attracts members and sells gift cards through its own website platform. It also sells products through B2C websites such as Jingdong (Weibo) Mall, Excellence, and Red Kids. Online sales, offline distribution. The membership-based, peer-to-peer delivery model is a common sales model for larger organic farming companies today, such as Dolly Farmhouse, which is very successful in Shanghai, and Beijing Gongyeshe, among other brands. The big pattern is the same, only the difference in details.

[way 2] catch up with the big set Now, to buy organic products in addition to supermarkets, Internet access, become a member of well-known organic brands or to buy their gift cards, as a general consumer there is a new choice, is to catch a big set.

Dirty goose eggs, eggs, simmering vegetables, tea powder substitutes for cleansing agents, organic camellia oil... The lively Beijing Farmer's Market (CountryFair) is always full of people, often not The goods sold out in half a day.

This market, started in May 2010 by a non-governmental organic enthusiast, is still held from time to time in an irregular place. Each event is published on the official website. This market provides opportunities for face-to-face interaction between organic farmers and organic consumers. Most of the merchants on the market are small-scale or even family-based organic producers. With a small sample size, it is difficult to obtain certification. But this kind of bustling model of big collections has indeed attracted more and more people, from curiosity to look, to buying and tasting, and then falling in love with organic. The bazaar not only provides a venue for buying and selling, but is also a platform for many organic enthusiasts to meet and exchange. Due to the unofficial nature of the organic farmer's market, there are also some goods that are not good or bad. The phenomenon of being organic is false, causing many consumers to argue on the Internet.

Forms of organic markets have long existed in developed countries and regions, such as Tai Po Rural Market opened in Hong Kong in April 2005. The form of the bazaar brought a new sales model. Farmers and customers face-to-face communication and transactions help them understand the market information, change the direction of planting, and increase the income of farmers. They do not need to sign a supply and marketing agreement, what to sell, how much to sell, how flexible, more adaptable to organic farming patterns, and thus have a strong vitality.

[way 3] go to the restaurant When we buy organic vegetables, fruits, meat, eggs, aquatic products, prepare to cook a table organic dinner, will not find that the sugar used is not organic sugar cane crush, soy sauce is not organic soybeans (4417 (22.00, 0.50%) Brewed, oil is not organic, organic cooking methods must not use artificial condiments.

In Beijing, there have been some organic restaurants quietly rising. Some of these restaurants are located in suburban organic farms, such as the Jade Restaurant in Sun Village, the open dining room in Crab Island, and others are operated in some upscale venues in the city, and are aimed at the business people who are pursuing quality and fashion. Now including some well-known restaurants, it also began to introduce some organic dishes for guests to choose. Perhaps eating out and eating organic foods is not an ordinary consumer behavior, but we have more options.

To buy organic foods, we can look at its certification mark, or look at the appearance of the ingredients to determine if it is truly organic. So how can you identify the fuzzy foods that are served on the table in an organic restaurant? This may be a problem in the world. I am afraid that in our country, the organic resources in the restaurants can only rely on the credit of the merchants.

In China, whether it is cooking for oneself or eating out, organic is still a kind of luxury enjoyment. While in foreign countries, buying daily organic food costs only 30% more than ordinary food. In the future, it should be able to Let more people eat organic and enjoy healthy food at cheaper prices.