Health Products Gift Packaging Industry Status Analysis

There are many products in the health care product market, competition among various brands is fierce, product quality is uneven, and consumer needs are also different. Therefore, the competition for health products is now fully upgraded to the era of brand competition. The number of health care companies in China is increasing, and product brands are emerging in an endless stream. In the context of similar products and marketing practices, there are only two ways out for pharmaceutical and healthcare companies to stand out: 1. Innovation. Innovation can open up new markets, innovation can ensure unique products, innovation can avoid low-level, homogeneous competition; 2, increase brand communication efforts. In the homogenized market, whoever voices more, whoever instills the most in the consumer, whoever wins the support of more consumers, creates a strong brand.

With the rapid development of the health care products industry, various manufacturers have higher and higher requirements for the packaging of health products. Its packaging microwatt cartons have begun to move forward, becoming one of the symbols of health product brand identity and becoming a health product. Industrial development is an important part.

According to investigations from the State Drug Administration, the overall technical level of the health product packaging industry in China is not high, and the grade is low, lagging behind that of developed countries. The survey data clearly tells us a message: The packaging of health products only reached the level of the international 1980s. At present, the contribution rate of domestic packaging quality and packaged health care products industry is low. In developed countries, health care products account for 30% of its value, while in China this proportion is less than 10%.

Faced with the trend of global economic integration and China's successful entry into the WTO, the next five years will be a critical period for the rapid development of China's health product packaging industry.

China's health product packaging industry has an annual output value of around 15 billion yuan, which can only meet the needs of 80% of domestic production companies. Especially compared with the emerging new health care products, the matching of health care products is too slow to follow up the packaging, and it still cannot adapt to the requirements of new product development.

At the same time, with people’s concern for health and the maturity of production technology, in the coming years, the packaging industry for health products will have huge business opportunities that are tempting. At the same time, it is the golden stage for the development of health food packaging companies. Health care product manufacturers generally hope that the packaging of health products can become their brand identity.

Compared with the health products market, the gift market has a brighter future. Due to the strong economic growth in China in recent years, the purchasing power of the people has increased, along with the constant launch of novelty gifts, and the stable price, resulting in a promising sales outlook for the Chinese gift market.

In general, consumers’ opinions about gifts are always refreshing. In general, middle-aged consumers between the ages of 30 and 50 tend to have traditional gifts, such as tea, crafts, and pens. But young consumers aged 18-29 like new products, and they are often the main force of gift spending. Therefore, domestic manufacturers are constantly introducing new products, lowering production costs, improving product quality and design levels to meet people's new mentality.

Therefore, the packaging of gifts pays more attention to the style and color of the products, gives gifts a high-grade, full-fledged decorative effect, and conforms to the trend of the times. In order to facilitate the display of exhibition venues or shops, some gifts need to enhance the display characteristics of the packaging, which needs to provide display requirements without sacrificing the protection of the packaging.