"The most expensive" moon cake retail market is cold

Although Shenyang Internet News is 20 days away from the Mid-Autumn Festival, seven or eight mooncake stalls have been squeezed into Taiyuan Street to promote sales. "People who buy moon cakes are not as good as they were in previous years. People who come here have more to look at." A moon cake salesperson from a local brand told the market status.

On September 2, the reporter visited the moon cake sales outlets near Taiyuan Street and learned that although the moon cake sales have entered the peak, the public's enthusiasm for this year's moon cake is not high, which makes local moon cake manufacturers generally worried.

The price of raw materials is the most expensive in the history of moon cakes

Mr. Li, who was visiting the supermarket, was surprised to find that this year’s colored moon cake counters had been placed in a prominent position. Daoxiang Village “gathered together” for 148 yuan/box, and peach and plum “moon” for 160 yuan/box... prices were mostly between 100 and 300 yuan. There are few boxed moon cakes within a hundred dollars. In Wal-Mart Taiyuan Street, many brands of mooncake stalls such as hollyland and Amelika are eye-catching. They can be seen at a price, but they are surprising to many people. Amelika’s “big show” is 160 yuan/box, and Hollyland is rich and wealthy. Jia Li’s “299 yuan/box” was more expensive than last year. Last year, moon cakes such as bean paste, lotus paste, five kernels, ham, and salted egg yolk were all worth more than one hundred yuan this year.

The reason for the price hike is that the raw material, oil, sugar, and other raw materials have caused price increases. The reporter learned from the professional grain and oil wholesale market that since the beginning of this year, the price of wheat has been rising and it has been directly transmitted to the flour market. At present, the wholesale price of flour on the market is significantly higher than the same period of last year, an increase of 10-15%. Similarly, the edible oil price is also higher than the same period of last year. The wholesale price of soybean oil from the two major brands, Arowana and Fulinmen, increased by around 15 yuan per box compared to last year. The prices of red adzuki beans, sesame seeds and peanuts all rose in varying degrees.

Ding Wei, chairman of Shenyang Kangfu Foods Co., Ltd., stated that “This year’s rise in the price of mooncakes is driven by cost, and the rise in raw materials has driven up corporate costs by 8.7-10%, which is the main reason why the price of moon cakes in the market is higher than in previous years.”

People wait and see to sell eight moon cakes for half a day

In the vicinity of Zhongxing Shenyang Commercial Building, Taoli and Daoxiang Village moon cakes have set up sales counters. However, the reporter learned from multiple sources that four or five stalls had sold only eight moon cakes in one morning and that boxes of moon cakes had not been sold.

“When customers come to see it and leave, 10 people have a hard time saving money.” A salesperson of a moon cake brand introduced that, in recent days, only some bulk moon cakes were sold every day, and the sales amount was much lower than the same period of last year. .

Not only do consumers not buy it, the purchasing power of the group has also declined this year. The reporter dialed the sales phone number of several moon cake manufacturers and learned that the total amount of moon cakes on the market in Shenyang this year was about 3,000 tons, which has been listed in the near future. According to industry estimates, the current order volume of enterprises is still less than 1,000 tons, according to a lot less than last year.

Analyze the reasons for the market's sluggishness. Industry insiders have stated that over the years, the sales of moon cakes have been divided into years and years. Last year, they sold more, and this year's performance was worse. In addition to the impact of prices, this year's Mid-Autumn Festival and National Day's “partitioning” also has a certain impact on the moon cake market. Last year, during the same period of the Mid-Autumn National Day, the Mid-Autumn National Day stimulated the market's desire to consume, allowing merchants to earn pours, but this year it was worse.

Gift mutual moon cake become "social welfare"

The reporter learned that the moon cake market is also a factor of lightening, that is, moon cakes are no longer the people's own holiday food to save money, after years of development, moon cake has become a holiday gift, a "social welfare."

Ms. Cui is a staff member of a company near the North Station. When it comes to buying moon cakes, she asked the reporter in astonishment. “We still have moon cakes?” The company made every year, and friends sent every year. Every year, the family has 10 boxes of eight boxes of moon cakes. They can’t eat any more. Now After receiving four or five boxes, nobody was eating.”

Mr. Song’s advertising company employs more than 20 people. Before the Mid-Autumn Festival in recent years, he had to buy more than 150 boxes of moon cakes from moon cake manufacturers. He said: "It's absolutely necessary to have one employee. The big one is for the cooperative customers.

Mr. Liu, the sales manager of a local mooncake production company, believes that it is no longer an individual consumer who pays for mid-autumn goods, but companies large and small. Mr. Liu said: “Over 70% of the mooncakes in the market are purchased by the group. Most companies now treat mooncakes as benefits and give them to employees. At the same time, they donate 'company gifts' to partners, making mooncakes a kind of 'social welfare'. ”