The Ministry of Commerce has further improved the mechanism for dealing with the difficulty of selling agricultural products

The Ministry of Commerce recently issued a notice requesting local commerce authorities to further improve the mechanism for responding to the “difficulties in selling agricultural products”. The notice pointed out that due to the long-standing contradiction between “small-scale production” and “big market” in China and the frequent occurrence of natural disasters, the market price of agricultural products fluctuates frequently, and regional, seasonal and structural “selling difficulties” occur from time to time. In this regard, local commerce authorities at all levels must attach great importance to the problem of “difficulties in selling agricultural products” and proceed from the implementation of the principle of the central government to benefit people’s livelihood, protect the interests of peasants, and maintain social stability, improve ideological understanding, intensify work, and effectively safeguard fresh produce. The market operates smoothly.

The notice pointed out that to solve the “selling difficulties” of fresh agricultural products, it is necessary to improve the market operation mechanism and give full play to the basic role of market regulation. The first is to organize production and marketing docking. The local commerce authorities are required to actively organize various forms of production and marketing docking such as “Agricultural Super Matchmaking” and “Agricultural Batch Matchmaking”, and “farmers and merchants join forces” to broaden sales channels. Make full use of the database of purchasers established by the Ministry of Commerce, and guide and organize business owners such as growers and cooperatives to automatically connect with large buyers such as large supermarkets, wholesale markets, catering companies, processing companies, and institutional restaurants, schools, and canteens of factories and mines. "Difficult to sell" product sales channels. The second is to strengthen the role of information guidance. The local commerce authorities are required to increase the monitoring of the agricultural product market and strengthen the information guidance on the production and consumption of agricultural products. Vigorously promote the Ministry of Commerce's urban and rural market information service system, and guide producers and purchasers to master the inquiry and use of important agricultural product market information. In particular, they should play an important role in guiding production and guiding circulation, such as the price index of edible agricultural products.

The notice pointed out that in response to problems such as inadequate market mechanisms and weak market self-regulatory functions, it is necessary to further strengthen government service functions and strive to improve the market control mechanism. The first is to improve the collection and storage adjustment mechanism. Combining with the local actual conditions and the characteristics of agricultural products, we must earnestly implement the government reserve system for important commodities. The major cities in the north must conscientiously implement the vegetable reserve system in the winter and spring, and give full play to their functions of adjusting the time to market, balancing market supply, and maintaining production stability. The second is to improve the emergency control system. Strengthen the management of enterprises in the region in the emergency commodity database of the Ministry of Commerce, understand the production, sales, and inventory of key enterprises in other regions, and improve the ability to respond quickly to the “selling difficulties” problem. The third is to optimize the market operating environment. Strengthen coordination with transportation, taxation, industry and commerce and other departments, implement policies such as green channels, and clear unreasonable charges.

The notice pointed out that we must actively promote the establishment of risk prevention mechanisms. Cooperate with related departments to explore and establish a risk prevention mechanism, study and promote policy insurance for basic vegetable varieties, and expand coverage of vegetable insurance. Encourage large-scale backbone enterprises to take the lead in fulfilling their social responsibilities and use their own channel advantages to expand market sales. Guide large supermarkets to set up counters for sales promotion of “difficult products” and large wholesale markets to reduce the entry fees for “selling hard products” and reduce the burden on operators.

The notice requires that local commerce authorities at all levels should clearly follow the principle of territoriality, and be responsible for the classification of responsibility. Under the unified leadership of the local government, they should solve the problem of “selling difficulties” in an integrated manner, and coordinate and resolve the “selling difficulties” in the region in a timely manner according to the scope of the region. "problem. It is necessary to formulate practical and feasible work plans, conduct in-depth studies on the laws governing the production, circulation, and consumption of agricultural products, and increase the pertinence, predictability, and initiative of the work. We must cooperate with the news media to objectively report on the agricultural product market situation and existing problems, timely find problems and solve problems, and avoid unreasonable market expectations due to excessive hype. The Ministry of Commerce will intensify the guidance and coordination with relevant departments on major areas of “selling difficulties” caused by major natural disasters and emergencies.