Pre-holiday prices rise tidal rice wine off-season to follow suit

The iron rule of the wine market, “every festival will rise,” has come once again. At the end of the year Maotai’s price hike was almost insane, and the city’s 53-degree Maotai (500ml) price has soared to over 2,000 yuan. On January 1 this year, the 53-degree flying maotai ex-factory price was raised from 499 yuan/bottle to 619 yuan/bottle, and the Kweichow Moutai (600,519) winery had also proposed a “price limit order” of 959 yuan/bottle at the beginning of the year. . However, there has been a huge gap between this price and the retail terminal price, and the current price is more than twice the price limit.

The surge in price of this high-end liquor has now spread to the entire liquor market. On December 13th, Gu Yue Longshan issued an announcement that it will increase the leading products of ordinary bottled wine from January 1st next year; the low-grade series of Qingnian alcohol; the three-year Chen, 5-year Chen, and 6-year Chen Quan series; 8 years Chen and 10 The annual ex-factory price of Chen and other kingpin products is approximately 5% to 14%. It is understood that Gu Yue Longshan has raised its price seven times last year. This is the second price increase since March this year.

In fact, the yellow rice wine industry is not a price increase for Gu Yue Longshan, and other well-known companies such as Huijishan and Tower Brand have also taken advantage of price increases. The price increase rate is about 5% to 30%. According to industry analysis, the yellow wines such as Gu Yue Long Shan followed the trend of rising prices, mainly due to rising raw material costs. At the same time, taking the high-end route should also be an important reason for adjusting prices.

If it is said that liquor and rice wine are rising prices due to the arrival of the sales season, it may seem difficult for the beer to follow the price increase at this time. As the vanguard of beer price hikes, Snow Beer has recently taken the lead in raising prices in some parts of the country. According to market news, the current 500ml bottled beer of Snowflake has risen to 3.2 yuan/bottle from 3 yuan/bottle before, even at some retail outlets. Has been raised to 3.5 yuan / bottle. According to the reporter’s understanding, although beer prices have not seen any obvious signs in Guangzhou, they have already appeared in the Northeast.

According to industry analysts, “rising raw materials” is not the main reason for this round of rice wine price increase. Following the implementation of white wine price increase, implementation of brand expansion strategy, and out of a high-end rice wine road, perhaps the Shaoxing rice wine companies huddle in price increases. The real purpose.