Love Public Welfare Platform Online Helps Mengniu Caring Action

What can you do when you are sitting at home and leaving home? Twenty years ago, there were not many things that could be chosen. Today, more than 400 million users of the Internet in China are sitting at home through the Internet. We can help many people. On February 23rd, Mengniu, the China Children and Teenagers Foundation, and the China Milk Love Fund jointly initiated the “Love and Love Action” charity platform on the Sina Public Service Channel. Whether it is seeking help or dedication, the love public platform makes it easier for everyone to participate in public welfare.

Wei Yan Dayi Network gathers warm and loving hearts It is understood that the establishment of this charity public welfare platform will enable the online public charity platform with tens of thousands of caring people, many stars participating, and helping thousands of children to love and act. Not only that, the web platform will also form real-time interaction with Sina Weibo. Http://client. Sina. Com. Cn/mengniulove/index. Php

Concern is power. In just over a year, Weibo has developed into the hottest information exchange platform and the power of a common social gesture. The relevant leaders of the China Children and Teenagers Foundation said: "I hope that through the Sina platform and Weibo, the interaction between the organizers, the assisted children and volunteer volunteers will be greatly enhanced, and the resources provided by each volunteer will be fully integrated into more Children in need of help realize their wishes and send them warmly."

140 words, "micro-public good" even though short, but condenses unlimited love. According to the staff of the “Love and Gifts Action”, during the activities of the previous few stations, many netizens have followed and supported the progress of the event through Weibo. At each event, the staff members will also report and show activities to everyone in graphic form at the first time. It is through the Internet that everyone's loving kindness can be communicated and interconnected. This is an emotional boost. It is believed that the establishment of the love public welfare platform and the continuous development of Weibo's public interest have positive significance for the development of public charity activities.

The network platform charity ushered in the era of national culture scholar Yu Danzeng: “Charity is not only a star and a rich man, it should be everyone’s living habits.” Because a love, power is small, multiplied by hundreds of millions of Internet users will become huge . The convenience of the Internet platform can effectively enhance and stimulate the participation of the people and the vitality of charity.

The person in charge of Mengniu Dairy said that it is not only business or personal, but charity must be done for charity. In the years of public welfare practice, Mengniu has also been exploring more scientific and effective investment methods, so that the company's public welfare forces can be more effectively played. The establishment of this love charity platform is based on the tripartite advantages of professional charity organizations, corporate public welfare forces, and authoritative media platforms to create a sustainable long-term love platform.

It is understood that the Mengniu "Love Gift Action" charity platform helps children in need of help realize their dreams by collecting children's wishes and recruiting love volunteers to claim their wishes online. The newly-launched platform has added three sections of love angels, love search engines, and love message boards on the basis of the previous ones. The effective use of the powerful power of the Sina Weibo platform will make it easier for volunteers to find the wishes they wish to fulfill and Object, at the same time, this method is also more conducive to the organizer to establish a sound database of love and better practice public welfare.

The 2010 "Charity Blue Book" shows that the huge scale of China's economy provides a solid foundation for the development of philanthropy. The accumulation of private wealth provides a broad mass base for the development of philanthropy. China's philanthropy is in a golden age of development. Professionals point out that charity and charity is a glorious cause that initiates social wisdom, unites social forces, mobilizes social resources, and conveys love. The “Love Gifts Action” actively explores online public interest, not only linking the children with good and warm networks with the love network, but also evokes the network of China’s public welfare era.