How to Manage Pharmaceutical Merchants to Make Dealers Satisfied

Understanding the company's policies: The understanding of corporate policies is mainly that salesmen cannot blindly pursue the growth of sales. The pharmaceutical investment promotion network pointed out that the salesperson should let distributors understand the company's policies and strictly abide by the company's policies to promote sales growth. Some unfair practices, such as disrupting the vicious competition in the market and selling goods, have increased sales, but have harmed the overall interests of enterprises and are harmful. Therefore, letting distributors understand, comply with and cooperate with the company's policies is an important aspect of the salesman's management of dealers.

Analysis of Pharmaceutical Investment Promotion Network, sales growth rate: The sales statistics work mainly analyzes annual and monthly sales, and at the same time, examines what is sold. If the annual sales increase, but the monthly sales have greater fluctuations, this sales situation is not sound. Distributors' sales have been growing steadily, and the management of distributors can be regarded as perfect. Balancing sales during the busy season is a big responsibility for the salesman.

Pharmaceutical Investment Network analysis, sales ratio: that is, check the company's merchandise sales accounted for the total sales of dealers. Pharmaceutical Agency Network Analysis If the company’s sales increase, but the company’s sales of its products account for a small percentage of the dealer’s total sales, the salesman should strengthen the management of the dealer.

Analysis of Pharmaceutical Investment Promotion Network, sales growth: In principle, the dealer's sales have increased significantly, it is an excellent dealer. A detailed analysis of the growth of sales must be made. The introduction of pharmaceutical products means that salespersons should analyze and compare market growth conditions and the average growth of the company’s products. If a dealer's sales increase, but the market share, the average growth rate of their own company's merchandise does not fall, then it can be asserted that the salesman's management of this dealer is not proper.

Pharmaceutical investment network analysis, branding: In the pharmaceutical investment industry, investment enterprises use factory brand armed wholesalers. Pharmaceutical Investment Network said that some wholesalers do not have brand awareness, what business model is what to sell, what to sell, what to sell, what to sell, what to sell, what to sell, and to cause a lot of dealers to fail. For this reason, how can we not fail? Should establish the dealer's attention to its brand, pay attention to branding.

Pharmaceutical Investment Network analysis, personalized: everyone has his unique, the same is true for customers. Each downstream customer has its own short board. The pharmaceutical investment promotion company should provide targeted guidance according to each customer's specific situation, so as to promote the relationship between the investment enterprise and the customer, make it a loyal customer, and achieve the investment promotion enterprise.

Pharmaceutical investment network analysis, specialization: pharmaceutical investment enterprises, through the help of dealers to make them "business." The company assists its clients in product brand integration and brand portfolios, including determining what the main products, profitable products, image products and competitors are. The brands run by dealers will play one plus one more than two. The analysis of medical agent network uses specialization to manage dealers, so as to make them more "obedient".

Pharmaceutical Investment Network analysis, knowledge: pharmaceutical investment enterprises, for the second batch of business, it plays a five-person role (tallyist, deliveryman, publicist, salesman, administrator), so it should be targeted Training. In the development phase of the dealership, as a manufacturer's business manager, it is not the purpose of the successful development of the distributor, but rather the finding of a partner who can ensure that both parties benefit. Therefore, strengthening its knowledge can allow it to quickly find suitable customers, so that it can achieve a faster win-win situation.