Another sharp increase in prices before the Spring Festival, Maotai has doubled in one year

Since late last year Lang wine, Luzhou Laojiao, Shuijingfang and other second-line liquor brands set off the end of the liquor price surge, the workshop on the Moutai and Wuliangye rumors continue to be heard, when the two domestic liquor giants did not "discount" together Price increase. However, near the Spring Festival, the two giants finally "can not hold". The reporter visited the Xiamen Liquor Market yesterday and found that the selling price of Maotai in Xiamen broke through the 2,000 yuan mark for the first time before the Spring Festival this year, and the 52-degree crystal bottle Wuliangye also historically broke the thousand yuan mark. Some analysts pointed out that due to heavy demand for liquor before the spring, resulting in high-end liquor supply Maotai, Wuliangye and other tight supply again, resulting in soaring prices.

The phenomenon of Moutai doubled in a year in December, the price of flying maotai in Xiamen was only around 1,800 yuan. As the Spring Festival approached, Flying Maotai was again unexpectedly "price flying" before the Spring Festival.

"Recently rose, now it costs 2018 yuan per bottle." The reporter visited the Xiamen liquor market yesterday. The sales staff of Hu Lisen's strong tobacco and liquor store said that the price of flying maotai has reached 2018 yuan per bottle and rose to over 2,000 yuan for the first time. .

The reporter found that before the Spring Festival last year, the price of Mori's strong flying sky maotai was RMB 1,080 per bottle. In just one year, the price of flying maotai in Xiamen has almost doubled.

In addition to Maotai, Wuliangye's selling price in Xiamen also hit a new high. The 52-degree crystal bottle Wuliangye currently tops 1,000 yuan, reaching 1080 yuan per bottle.

The reason why the two seasons of white wine has risen to the price of white wine before the Spring Festival, not only Maotai and Wuliangye. In fact, from the 1st of this month, Fenggu's full range of products has risen by about 10%, while alcoholic liquors have increased by about 20%.

Manager Chen Longwei Wine Co., Ltd. of Xiamen City, said that since 2011, the retail price of Moutai has been publicly raised four times, Wuliangye has raised prices twice, and white spirits have generally risen by 34% or even doubled.

Insiders pointed out that the phenomenon of large-scale price increase of liquor before the Spring Festival has two main characteristics. First, official self-regulation prices such as alcoholic liquor, there is a mainly driven by dealers such as Maotai and Wuliangye. Price increase. Regardless of the method, the root cause is that liquor manufacturers or distributors intend to obtain greater operating profits through price increases under the circumstances that the demand for the peak season of the New Year's Day and the Spring Festival has soared.

After the market, white wine will rise this year?

According to Lin, the manager of the Xiamen Jieqiang Tobacco and Wine Chain Store, wines still have a lot of room to rise in Xiamen, and the shortage of high-end liquor is unlikely to change significantly in the short term. It is expected that sales of Xiamen liquor will exceed 15,000 liters in 2012.

Wuliangye Group Chairman Tang Qiao and other industry insiders said that compared to the price of one million bottles of wine or even more than ten million yuan, the price of Maotai, Wuliangye "has not yet arrived."

Insiders pointed out that it is expected that the price increase of 20%-30% for the main products of first-line liquor in 2012 can be expected. The collective rise of second-tier and even third-tier brands that began to appear at the end of last year will continue this year. After Wuliangye, Guojiao 1573 and other liquors have crossed the one-thousand yuan mark, the first 2,000-yuan mark crossed by Maotai will become a domestic New price benchmark for other liquor companies.

Beer's off-season set off a "price rise"

Business Daily (Reporter Wu Jing) liquor frequently prices, is still in the low season beer sales in southern Anhui is not "calm", the reporter visited the Xiamen market yesterday and found that when the Spring Festival approaching beer also set off a "price surge."

As the vanguard of beer price increase, Snow Beer took the lead in raising price in some parts of the country at the end of last year. At that time, the Xiamen market did not raise prices. However, the reporter visited the market yesterday and discovered that the 500 ml bottled beer under Snow had been 3 yuan per bottle. Rose to 3.2 yuan / bottle, in some retail points has even been raised to 3.5 yuan / bottle. “The price adjustment was made two days ago.” A supermarket salesman Lu Wei told reporters that a series of snowflake products have different levels of price increases.

At the same time, there were slight increases in the number of beer, including Qingdao and Sitjin. The beer, which was originally 2 yuan/bottle, could not be found. Sales staff told reporters that the peak season of beer in Xiamen is summer, and even the Spring Festival in winter is a low season. I don't know why prices are increasing now. Sales have been very light.

Some analysts bluntly stated that the increase in price of liquor companies is no longer limited to their own needs. The increase in prices has evolved into a drama in which liquors compete with each other. “The cost of enterprises has indeed increased, but it has not increased so much. In a matter of magnitude, it is plain that front-line brands are unwilling to make too much difference from the first place. As long as one price rises, most of them will follow suit and follow the strategy.”