Coca-Cola sued the judges

Yesterday’s reporter learned that Coca-Cola’s intention to register its Fantaic Soda Bottle as a trademark was rejected by a middle school court on the grounds that the trademark lacked distinctiveness.

In October 2002, the Coca-Cola Company had submitted an application to the China Trademark Office to designate the three-dimensional bottle brand of Fanta Soft Drinks for the use of non-alcoholic beverages, mineral water and other commodities. The Trademark Office considers that the application for the trademark lacks distinctive features and rejects the application. The Coca-Cola Company disagreed with the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce. After the application for review was rejected again, the Trademark Review and Adjudication Board was sued to the court.

According to the trial in the First Intermediate Court, the application for the trademark as a three-dimensional logo, the public can easily use it as a packaging container for beverages, it is not easy to use it as a three-dimensional mark to distinguish the source of goods, and the Coca-Cola company's evidential material can not prove that the application trademark is significant. Characteristic, according to this decision Coca-Cola Company lost.