Pepsi Coca Cola cut prices for the first time this year

Pepsi Coca Cola cut prices for the first time this year Recently, prices of some Pepsi Cola and Coca-Cola prices have been adjusted downward, and the downward adjustment rate is 7% to 11%. This is also the first time that the two brands of Coke have lowered their prices after three consecutive price increases this year.

The price cuts are mainly 2.5 liters of Pepsi and Coca-Cola. In the Ruijin Road store of the Jinrunfa Supermarket, the 2.5-liter Pepsi Cola dropped from 6.9 yuan per bottle to 6.1 yuan, and the 2.5-liter Coca-Cola dropped from 6.9 yuan per bottle to 6.3 yuan. In the Suguo Supermarket, the 2.5 liter Pepsi dropped from 6.9 yuan per bottle to 6.4 yuan, and the 2.5 liter Coca-Cola dropped from 6.9 yuan per bottle to 6.3 yuan.

In February, April and July of this year, Pepsi and Coca-Cola had three price increases. Among them, 2.5 liters of Pepsi and Coca-Cola rose from 5.9 yuan per bottle to 6.9 yuan. At that time, the reasons given by the manufacturers were rising raw materials and labor costs.

A related person from a large supermarket chain in Nanjing introduced that the Pepsi Cola and Coca-Cola brands occupy the absolute absolute proportion in the domestic Coca-Cola market, and they have a strong right to speak. So long as they raise the price, supermarkets are difficult to confront. However, the competition between the two brands of Pepsi and Coca-Cola is also very fierce, so price adjustment is not only the cause of the cost, but also has a lot to do with the market competition strategy. Now that the weather has turned cold, beverages have shifted from the peak season to the off-season. The prices of some of the two brands of Coke’s specifications have been reduced, mainly to compete for the market.

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